Marketing Question

Description

The Marketing Practicum Assignment is designed to provide value to the students assigned to the project and to make you think more deeply about the topics in the course.

The good papers will go beyond the book and incorporate research and the application of the marketing concept to a real problem the students are working on.  

The format of the paper should be as follows:

?The best assignments will incorporate research and not just opinion.  

?The best assignments will have numerous examples and/or applications of the marketing concept to real-world problems.  

?Use citations and references.

?Grammar, spelling, and clarity of writing matter 

Marketing Practicum One

1.Make the case that marketing is good for society.  

2.Describe the importance of marketing to the firm.