Market Research case study analysis (need high score 80 points or above）

Description

Weight: 50% 

Details: The case study analysis takes the form of a written market research brief provided by a fictitious client/company accompanied by a set of questions. This brief may include supplementary materials such as a questionnaire or output from data analysis. Students are required to prepare a written response to each and all questions. In doing so, students are required to act as a market research consultant/manager whose role is to analyse the situation presented in the market research brief and propose recommendations. Students will need to demonstrate the knowledge and skills they have learned throughout the semester to respond to the questions and show evidence of application of theory, critical analysis, strategic insight, and structured thinking. The case study analysis can assess topics from anywhere in the textbook and lecture materials.

CLOs: 1, 2

Links to an external site.

Word count: The length limit of the case study analysis is 8 pages formatted as Times New Roman size 12 font, 1.5 line spacing, 2.5cm margins. This page limit does not include the cover page. Anything that exceeds the 8-page limit will not be marked. Any questions with different formatting guidelines will be specified in the case study analysis itself. 

Marking criteria: Overall, the case study analysis will be assessed on the basis of your ability to:

Comprehension of theory: Demonstrated by correctly selecting, summarising, and elaborating upon the concepts and theory that are relevant to the question.

Application of theory: Demonstrated by consistent and skilful application of correct and relevant concepts and theory to solve the market research problems presented and provide well-grounded judgements and recommendations in the context of the case study. Further, evidenced by consistent elaboration on learning, critical abilities, logical thinking, original and strategic insight.