Marketing Question

Description

Quiz Instructions

As defined in the syllabus and described in the course review, you will be completing a business formal oral presentation. This presentation is part of the AACSB review for continued accreditation. For this Applied Practice, you are asked to select a current topic (less than 1 year-old)/company relevant to your area of study as well as provide your consent to allow your work to be reviewed for AACSB accreditation purposes.

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For the business formal oral presentation, a current business case (including topic and company) must be selected based on major – so the topic has more relevance. To be able to complete this assignment, you need to:

1. select a topic in your area of concentration
2. identify a company/organization related to topic
3. find current articles related to that topic area/organization

Once you have completed the above steps, you are ready to complete this assignment.

Question 1 2.5 pts

In the space below, provide an explanation of your chosen topic and how it relates to your major field of study. Your answer should include brief such as “I propose my topic and company to be. . .” and name the topic/company and relation to your major.