Introduction of a Successful Company

OL 215 Final Project One Milestone One Guidelines and Rubric
For this assignment, due in Module Two, you will submit a 1-2 page (maximum) document that will identify your chosen successful company from the suggested
list. You are expected to provide a brief overview of the successful company that you have chosen to benchmark for management best practices. You should also
include specific examples related to the fundamental principles of management and the company’s mission and vision statement. Instructor feedback should be
applied to your Final Project One submission.
You must select a company from the list of suggested companies below. Resources related specifically to the successful companies listed are provided.
SAS
 SAS.com
 SAS: A New No. 1 Best Employer
 How SAS Became the World’s Best Place to Work
 An Interview With the Godfather of Data Analytics, SAS’s Jim Goodnight
Google
 Google.com
 How Google Motivates Their Employees With Rewards and Perks
 Lessons From Google’s Management Style
 Google’s Management Style Grows Up
 Google’s Greatest Innovation May Be Its Management Practice
Zappos
 Zappos.com
 No Managers Required: How Zappos Ditched the Old Corporate Structure for Something New
 Zappos: A Workplace Where No One And Everyone Is The Boss
 Zappos Company Culture (5:41)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Zappos Company Culture (CC)
Southwest Airlines
 SouthwestAirlines.com
 Southwest Airlines Opens for Business – Customers
 Effective Management at Southwest Airlines
 Southwest Airlines: Strategy Genius or Common Sense? (8:32)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Southwest Airlines: Strategy Genius
or Common Sense? (CC)
Apple
 Apple.com
 Apple Management Lessons Every Company Should Steal
 8 Management Lessons I Learned Working at Apple
 Steve Jobs Talks About Managing People (2:26)
o The captioned version of the video located in this document may be accessed in the following link: OL-215 Steve Jobs Talks About Managing
People (CC)
Specifically, the following critical elements must be addressed:
I. Provide a brief overview of the successful company that you have chosen to benchmark for management best practices
II. Include specific examples relating to the fundamental principles of management and the company’s mission and visionstatement
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Overview Provides a brief overview of the
successful company that was
chosen to benchmark for
management best practices
Provides an overview of the
company that was chosen to
benchmark for management best
practices but details lack
relevance or are cursory
Does not provide an overview of
the company that was chosen
40
Principles of
Management/Company’s
Mission and Vision
Includes specific examples
relating to the fundamental
principles of management andthe
company’s mission and vision
statement
Includes examples relating to the
fundamental principles of
management and the company’s
mission and vision statement but
examples are not specific or
explanation is lacking in detail
Does not include specific
examples relating to the
fundamental principles of
management and the company’s
mission and vision statement
40
Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
20
Total 100%