Tourism Queensland – Strategic positioning and promotion

Description

Step 1 – General Analysis

Identify the main issues and/or problems (3-5 issues and/or problems)
Directly relate the identified issues/problems to external research (2-3 with citations)
Outline the main aspects of the strategy presented and comment on the how achievable the objectives (justify your answer with argument or evidence)
Present one alternative course of action/solution to achieve objective(s) (short and/or long term)

Step 2 – Case Questions

Considering the strategic objectives presented answer the following:
how are they set?
what stakeholders need to be taken into account?
what are the key drivers for setting objectives?

There is no page minimum/maximum or strict formatting requirements for case study analyses. Instead, focus on thoroughly addressing each criteria, properly cite references, and strive toward a professional, easy to read document.