Marketing and Customer Analysis Case Study Essay

Using the product, service, or business idea that you developed in your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:

Market potential

Evidence of customer interest

Relevant buying motives and customer requirements

Present and potential competitors and overall competitive intensity

Short- and long-term market influences

Market changes presently taking place

External regulations

Market history and traditions

Present and potential obstacles facing the market

Market gaps to be filled

Opportunities for partnerships with other firms in the industry

Evaluated the most viable market position for your new product, service, or business.

Submission Details:

Submit your report in a 4- to 5-page Microsoft Word document, using APA style.

Name your document: SU_MBA6710_W4_LastName_FirstInitial.xls.

Submit your document to the Submissions Area by the due date assigned. 

D.Brown ENGL 1020-LD-07

SHORT PAPER #2: COMPARE/ CONTRAST

Essay Proposal (see folder) DUE: Tuesday March 22nd by 11PM First Draft: Saturday, March 26th via Blackboard by 11PM

Assignment Description: Compare and Contrast Compare and /or contrast two different works from the assigned readings and or films between Weeks 1-8. Students will have to decide what element will serve as their main point, but consider characters, theme, setting, style, etc. The thesis should make a larger point and not simply be a listing of similarities and difference. Your goal is to ultimately, show how the two compared elements affect the story, teach a lesson, show continuity of a problem or issue over time, dispel a long accepted truth, etc.

Thesis Example: The protagonists from “Cask of Amontillado” and “Grief Management” reveal how point of view can be used to create unreliable narrators that force the reader to question the sanity or morals of the character/narrator telling the story.

Essay content could show how both of these characters could be characterized as such and how this affects the interpretation of the works, or what the reader has to do to fully appreciate the effect of the narrators’ states on the other characters.

Essay Format: Heading Example (the upper left corner of page 1): Student Name ENGL 1020-LDXX Date Short Paper #2 Semester Year

-3-5 typed, double-spaced pages -Create a title that describes the unique focus of your essay (centered at the top of page 1). -Use MLA format for in-text parenthetical citations and include an MLA-style works cited page. See Rules for Writers, Bedford Handbook or visit: http://dianahacker.com/bedhandbook/ for more information. -Third person objective point of view; no first (I/we/our) or second (you) person language.

Structural Suggestions Introduction- The introduction to grab your reader’s attention; create a sense of expectation that makes readers want to continue on to discover the insights of your analysis. Offer a short summary of no more than two to three sentences. The essay should clarify whatever issues are necessary so that readers who may have not read the literary text will still find your essay to be intelligible. The introduction should end with a thesis statement that identifies the main purpose of your

ENGL 1020: Essay 2-Compare/Contrast

http://dianahacker.com/bedhandbook/

essay. What two elements are you comparing and why?

Body- The body of the literary analysis should support the thesis in detail by exploring three to four subtopics. Quotes from the literary text should be used to support your claims in the body. However, be sure to avoid writing an essay that strings together many quotations without establishing a context for what the quoted passages are designed to illustrate. Also avoid retelling the story. Once your thesis is established the essay’s job is to prove your thesis valid.

Conclusion- The conclusion should sum up the essay without being repetitious. In the case where the body looks at the subjects of comparison separately, the conclusion should bring the two together. . In the final paragraph of the essay, you can draw some conclusions on the overall impact of the literary work, the intent of the writer, or the larger message that work is trying to convey.

ENGL 1020: Essay 2-Compare/Contrast

D.Brown

ENGL 1020-LD-07

SHORT PAPER #2: COMPARE/ CONTRAST