Conduct a Value Chain Analysis on a company and its business process

Description

Perform each of the subsequent steps:

Create a single .DOC or .DOCX format, containing your response to the following Case Study Scenario.
Read the “Apply Your Knowledge 4” scenario about Adding Value (on page 89 of the hard copy of the text or after chapter 5 under “apply your knowledge” for the e-version).

In MLA format,create your Value Chain Analysis as directed by the Case Study.
For this assignment, you will need to actually conduct a Value Chain Analysis, not simply explain what a Value Chain Analysis is or how one is performed.
Even though you will not know all the aspects of the business, be as specific and complete in your analysis as you can.

Apply Your Knowledge #4 Case Study:
4. Adding Value
To identify competitive advantages, Michael Porter created value chain analysis, which views a firm as a series of business processes that each add value to the product or service. Value chain analysis is a useful tool for determining how to create the greatest possible value for customers. The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a cost advantage or product differentiation.

Starbucks hired you after graduation for a temporary position that could turn in to a full-time opportunity. With new cafes and juice shops popping up on every corner, coupled with the global recession, Starbucks is worried about losing market share to competitors. Your boss, Heather Sweitzer, is out of ideas for ways to improve the company’s profitability.You decide that one of the most useful tools for identifying competitive advantage is Porter’s value chain analysis. Of course, you do not yet have the detailed knowledge to complete all of the elements required. but you know enough to get started and plan to make your draft to Swietzer next week. Using your knowledge of Starbucks, create a value chain analysis. Feel free to make assumptions about operations; just be sure to list any that you make. Also, be sure to write an overview of the tool and its potential value so Sweitzer understands how it works.