This analysis should be of a company or of a particular brand that you feel is either currently struggling or is otherwise under-performing.

Description

BUSINESS TURNAROUND REPORT

This analysis should be of a company or of a particular brand that you feel is either currently struggling or is otherwise under-performing.

1. Description of company and identification of areas where you feel that the company or brand is struggling. Please limit this assessment to 3-4 key areas.
(approx. 2 pages)

2. Description of key sources of problem areas. ( approx. 1 – 2 pages)

3. Recommendations for how company or brand might address problem areas. ( approx. 3 pages )

4. Brief conclusion (1/2 page)

5. References

The report should be double-spaced and in 12 point type. Please cite any information that you acquire from outside sources in accordance with APA guidelines.