Organizational Profile

Description

1. Please create a marketing plan for an existing organization. You must choose what your focus will be so you can continue this assignment and all others following it. Please choose an arts organization that presents a comprehensive presentation of themselves on their website. The more information you have at your fingertips, the easier this project will be. you will identify the mission of your organization (or self). What is the story behind the organization and the mission? Why do they do what they do? What is their product or service? What are the price points of the products or experiences? Where are they? What is the brand image and style of the organization? Be descriptive. Be concise in your answers. For this assignment, please use the attached sample as a guideline.

2. After finish the market plan, you will identify the profile of your customer. What is the story behind the customer? You likely have a few customer profiles. What are their interests? Why would they want your product or service? What are the price points of the products or experiences they are willing to pay? Where are they? How do they relate to your brand image and style? Be descriptive. Be concise in your answers. For this assignment, please use the attached sample as a guideline.