Integrated Marketing Communications

Description

Sources must be cited in APA format. Your response should be four (4) pages in length

Part A List five (5) types of executional frameworks that can be used when developing an advertisement.

Part B Describe how each of the (5) types of executional frameworks can be used in ad development.

Part C Find an advertisement that meets the criteria for one of the types of executional frameworks. Fully explain your choice and discuss why that particular framework applies to the chosen ad’s development.

Part D Find a second advertisement that meets the criteria for a different one of the types of executional frameworks. Fully explain your choice and discuss why that particular framework applies to the chosen ad’s development.