Module Two Journal Guidelines and Rubric.html

Overview

The situations you faced and the decisions you made in the simulation may have affected the company’s success in obtaining a competitive advantage over the market. As you have learned in this module, opportunity-based thinking is critical to blue ocean strategy (BOS). For a business to achieve success through BOS, its leader must have the right mindset and ask deeper questions to hopefully remove bias and false boundaries from their judgment.

Prompt

In this journal, you will reflect on whether and how your decisions in the simulation aligned with blue ocean strategy principles, innovation, and competitive advantage.

Discuss your opportunity-focused mindset during the simulation by answering the questions below:

Value creation and competitive advantage: How do you think the company did regarding value creation and gaining a competitive advantage across generations?

Thought process: Did you “think differently” while you made your decisions in the simulation? Explain why or why not.

Discovery: What have you discovered or learned after completing the first round of the simulation?

Guidelines for Submission

Submit a Word document of one to two pages using 12-point Times New Roman, one-inch margins, and double spacing. Sources should be cited according to APA style.

Module Two Journal Rubric

Criteria          Exemplary (100%) Proficient (85%)     Needs Improvement (55%)         Not Evident (0%) Value

Value Creation and Competitive Advantage  Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discusses how the company did regarding value creation and gaining a competitive advantage across generations         Shows progress toward proficiency, but with errors or omissions; areas for improvement may include discussion that disregards value creation or competitive advantage           Does not attempt criterion         30

Thought Process     Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner     Explains the use of the “think differently” process while decisions were made in the simulation     Shows progress toward proficiency, but with errors or omissions; areas for improvement may include cursory or incomplete explanations         Does not attempt criterion   25

Discovery     Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner     Explores what was discovered or learned after completing the first round of the simulation    Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explanations that are lacking in depth and detail or are cursory in general     Does not attempt criterion         25

Articulation of Response  Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner        Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose            Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability           Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas    10

Citations and Attributions           Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors    Uses citations for ideas requiring attribution, with major errors           Does not use citations for ideas requiring attribution          10

Total: 100%